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Images, Reels and videos: choose the path suitable for the channel

The same editorial content may require different preparations between Instagram and YouTube. Media format, file availability and channel link are part of the publishing work.

Post images and Reels on Instagram

  1. Open the Instagram configuration and identify the intended professional account.
  2. Check Instagram User ID and Meta authorization with the contact person responsible for the connection.
  3. Prepare an image or video reel and a public HTTPS URL from which the platform can retrieve it.
  4. Associate the media with the content, complete the review and read the outcome of the connector after execution.

Prepare a video for YouTube

  1. Open YouTube content and select a local video file.
  2. Use the theme for the title, within the one hundred character limit, and the Copy for the description.
  3. Check privacy, category, tags, targeting children and notifications in the provided channel settings.
  4. Approve after review and see the outcome: Unverified API projects may have private visibility limitations.

Putting this into practice

Prepare the media for the chosen destination and check the required fields. Don’t consider a public URL for a Reel and a local video upload for YouTube interchangeable.

Learn more about Social Publisher.

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