A piece of content can change title, text or date while maintaining its editorial identity. Using the Content_ID correctly allows you to follow updates without confusing them with new content.
Update content via Content_ID
- Compare the Content_ID of the CSV with the identifier of the content to be updated.
- Keep the same identifier for the same exit and assign a different one to a new message.
- Select the option to update existing identifiers only when you want to replace that data.
- After importing, re-read the text, time and status: don’t rely on the file name to understand which elements have changed.
Change theme and copy
- Open the correct content detail by comparing channel and identifier.
- Change Theme and Copy while maintaining a message consistent with the audience and the channel format.
- Review names, links, call to action and length indicator available in the editor.
- Press Save changes and reopen the detail to continue with review and programming.
Putting this into practice
If you correct a post that has already been posted, first check its identifier. After the update, re-read the copy and destination, especially if the content had already entered the approval process.
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Comments and questions
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